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What Drives Users to Follow Companies' Microblogs?: An Elaboration Likelihood Model Perspective.
Kem Z. K. Zhang
Sesia J. Zhao
Hong Zhang
Matthew K. O. Lee
Published in:
WHICEB (2013)
Keyphrases
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likelihood model
social media
user interface
end users
novice users
user interaction
user generated content
recommender systems
information sources
daily life
information access
user requirements
data mining
relevance feedback
online communities
information seeking
query formulation
internet services