User-orientated perspective of social media used by campaigns.
Chi-Ying ChenShao-Liang ChangPublished in: Telematics Informatics (2017)
Keyphrases
- social media
- user participation
- social activities
- social media data
- database
- collaborative filtering
- user requirements
- long tail
- user interaction
- user profiles
- user preferences
- user defined
- end users
- social networking
- user interface
- viewpoint
- user generated content
- user input
- user experience
- information overload
- human users
- user feedback
- data analysis
- data sets