Supplier-customer relationship management and customer loyalty: The banking industry perspective.
Nelson Oly NdubisiChan Kok WahGibson C. NdubisiPublished in: J. Enterp. Inf. Manag. (2007)
Keyphrases
- customer relationship management
- customer loyalty
- marketing strategies
- banking industry
- commercial banks
- return on investment
- data mining
- data mining applications
- supply chain
- business decisions
- competitive advantage
- customer satisfaction
- data mining technology
- information technology
- decision makers
- service quality
- data analysis
- information retrieval
- real time
- life cycle
- call center
- data streams
- potential customers