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Evaluation of User Engagement on Social Media to Leverage Active and Passive Communication.
Kimberley Hemmings-Jarrett
Julian Jarrett
M. Brian Blake
Published in:
ICCC (2017)
Keyphrases
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social media
user engagement
social networks
user experience
information sharing
big data
communication channels
evaluation model
online social networks
evaluation process
social networking sites
user generated content
evaluation criteria
user satisfaction
data sets
search engine
information retrieval