Effects of Perceived Interactivity, Perceived Web Assurance and Disposition to Trust on Initial Online Trust.
Guohua WuXiaorui HuYuhong WuPublished in: J. Comput. Mediat. Commun. (2010)
Keyphrases
- internet shopping
- perceived risk
- theoretical and practical implications
- trust model
- website design
- reputation management
- behavioral intention
- website
- social network sites
- perceived usefulness
- negative impact
- internet commerce
- positive effects
- trust evaluation
- individual level
- online search
- user acceptance
- virtual communities
- structural equation modeling
- trust relationships
- consumer trust
- online learning
- semantic web
- trust management
- information sources
- online resources
- web documents
- internet users
- service quality
- user satisfaction
- web applications
- information systems
- reputation systems
- product reviews
- web content
- online communities