Born to trade: A genetically evolved keyword bidder for sponsored search.
Michael MunseyJonathan VeilleuxSindhura BikkaniAnkur TeredesaiMartine De CockPublished in: IEEE Congress on Evolutionary Computation (2010)
Keyphrases
- sponsored search
- click through rate
- sponsored search advertising
- budget constraints
- search engine
- click prediction
- contextual advertising
- online advertising
- user behavior
- keywords
- search advertising
- user experience
- search behavior
- click models
- keyword search
- search queries
- auction mechanisms
- computational advertising
- combinatorial auctions
- sponsored search auctions
- display advertising
- web search
- bidding strategies
- online auctions
- user clicks
- user queries