Optimal promotional mix and pricing when faced with uncertain product value.

Ruibing Wang Qiao Wang Wei-yu Kevin Chiang

Published in: Eur. J. Oper. Res. (2024)

Keyphrases

profit maximizing
decision making
dynamic programming
life cycle
uncertain information
single product
worst case
uncertain demand
pricing strategies
product design
optimal control
incomplete information
closed form
revenue management
optimal solution
reinforcement learning
social networks