The female gaze: Content composition and slot position in personalized banner ads, and how they influence visual attention in online shoppers.
Yi-Ting HuangPublished in: Comput. Hum. Behav. (2018)
Keyphrases
- visual attention
- eye tracking
- eye movements
- banner ads
- saliency map
- visual search
- vision system
- higher level
- eye tracking data
- visual input
- e learning
- web pages
- visual field
- eye tracking technology
- visual attention model
- salient regions
- internet advertising
- object based visual attention
- online shopping
- eye tracker
- context aware
- low level
- information systems
- computer vision