Social network characteristics of online shopping interpersonal relationship in real and virtual communities.
Chong ZhangBian WangBenfu LvGeng PengPublished in: CEC (2012)
Keyphrases
- virtual communities
- online shopping
- social networks
- online communities
- purchase intention
- virtual world
- personal information
- customer satisfaction
- social networking
- trust and reputation systems
- consumer behavior
- information sharing
- service quality
- trust management
- community members
- content analysis
- network structure
- online game
- shopping behavior
- information technology