Informational and Normative Social Influence in Group-Buying: Evidence from Self-Reported and EEG Data.
Kevin K. Y. KuanYingqin ZhongPatrick Y. K. ChauPublished in: J. Manag. Inf. Syst. (2014)
Keyphrases
- social influence
- group buying
- eeg data
- social interaction
- social networks
- brain computer interface
- independent component analysis
- electronic commerce
- motor imagery
- business models
- user preferences
- online communities
- network structure
- blind source separation
- test bed
- multi agent systems
- human brain
- eeg signals
- empirical data
- pattern recognition
- multi agent