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Improving Ad Click Prediction by Considering Non-displayed Events.
Bo-Wen Yuan
Jui-Yang Hsia
Meng-Yuan Yang
Hong Zhu
Chih-Yao Chang
Zhenhua Dong
Chih-Jen Lin
Published in:
CIKM (2019)
Keyphrases
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click prediction
sponsored search
web search
search advertising
online advertising
additional features
display advertising
search engine
search algorithm
evolutionary algorithm