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Improving Ad Click Prediction by Considering Non-displayed Events.

Bo-Wen YuanJui-Yang HsiaMeng-Yuan YangHong ZhuChih-Yao ChangZhenhua DongChih-Jen Lin
Published in: CIKM (2019)
Keyphrases
  • click prediction
  • sponsored search
  • web search
  • search advertising
  • online advertising
  • additional features
  • display advertising
  • search engine
  • search algorithm
  • evolutionary algorithm