Online Conversion Rate Prediction via Neural Satellite Networks in Delayed Feedback Advertising.
Qiming LiuHaoming LiXiang AoYuyao GuoZhihong DongRuobing ZhangQiong ChenJianfeng TongQing HePublished in: SIGIR (2023)
Keyphrases
- delayed feedback
- online advertising
- prediction accuracy
- neural network ensemble
- network architecture
- online learning
- liquid state machine
- neural network
- internet advertising
- prediction model
- prediction algorithm
- spiking neural networks
- network structure
- social networks
- network analysis
- prediction error
- associative memory
- cross cultural
- spiking neurons
- complex networks
- advertising campaigns
- wireless networks