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GM(1, N) Analysis of Effect of Consumer Confidence and Transaction Security on Vietnamese Online Shopping Intention.

Kuei-Chien ChiuChih-Sung LaiThanh Mai Nguyen Thi
Published in: ICEMC (2019)
Keyphrases
  • online shopping
  • database
  • social networks
  • customer satisfaction
  • mobile commerce
  • shopping behavior
  • website
  • privacy preserving
  • statistically significant
  • information security
  • security requirements