Customer Segmentation Using K-Means Clustering and the Hybrid Particle Swarm Optimization Algorithm.
Yue LiJianfang QiXiaoquan ChuWeisong MuPublished in: Comput. J. (2023)
Keyphrases
- particle swarm optimization algorithm
- customer segmentation
- particle swarm optimization
- convergence speed
- data mining methods
- clustering analysis
- particle swarm
- pso algorithm
- customer behavior
- global search
- data mining
- inertia weight
- association rule mining
- customer relationship management
- multi objective
- data analysis
- neural network
- metadata
- customer data