Optimizing the revenue for ad exchanges in header bidding advertising markets.
Rui QinYong YuanFei-Yue WangPublished in: SMC (2017)
Keyphrases
- sponsored search
- sponsored search auctions
- online advertising
- search engine
- display advertising
- click prediction
- click through rate
- contextual advertising
- budget constraints
- bidding strategies
- user behavior
- user experience
- pay per click
- behavioral targeting
- search behavior
- advertising campaigns
- data mining
- trading agents
- electricity markets
- game theory
- keywords