Measuring Effects of Observational Learning and Social-Network Word-of-Mouth (WOM) on the Sales of Daily-Deal Vouchers.

Xitong Li Lynn Wu

Published in: HICSS (2013)

Keyphrases

observational learning
social networking sites
social networks
consumer behavior
social networking
information sources
social media
social network analysis
online social networks
product reviews
learning theory
elementary school
social interaction