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Budget optimization in search-based advertising auctions.
Jon Feldman
S. Muthukrishnan
Martin Pál
Clifford Stein
Published in:
EC (2007)
Keyphrases
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search algorithm
budget constraints
sponsored search auctions
global search
search space
search strategies
search efficiency
fine tuning
optimization algorithm
search strategy
search queries
neural network
website
simulated annealing