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Counteracting Strategic Purchase Deferrals: The Impact of Online Retailers' Return Policy Decisions.
Mehmet Sekip Altug
Tolga Aydinliyim
Published in:
Manuf. Serv. Oper. Manag. (2016)
Keyphrases
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online retailers
decision process
online shopping
strategic decisions
decision making
competitive advantage
online stores
knowledge management
decision makers
case study
electronic commerce
operational decisions
website
product recommendation
strategic and tactical