Least cost influence propagation in (social) networks.
Matteo FischettiMichael KahrMarkus LeitnerMichele MonaciMario RuthmairPublished in: Math. Program. (2018)
Keyphrases
- influence propagation
- social networks
- influence maximization
- link prediction
- social influence
- online social networks
- viral marketing
- social network analysis
- network structure
- random walk
- social media
- community detection
- greedy algorithm
- social interaction
- social networking
- information diffusion
- social graph
- social behavior
- user preferences