Location-Based Mobile Marketing Innovations.
Jaegeol YimSubramaniam GanesanByeong Ho KangPublished in: Mob. Inf. Syst. (2017)
Keyphrases
- mobile devices
- mobile advertising
- location aware
- mobile phone
- telecommunications industry
- location based services
- data mining
- customer relationship management
- mobile computing
- mobile environments
- social networking
- context aware
- mobile payment
- social media
- decision making
- mobile learning
- mobile commerce
- website
- mobile services
- mobile networks
- mobile users
- mobile applications
- internet advertising
- neural network
- customer behavior
- direct marketing
- mobile communication
- handheld devices
- long term
- communication technologies