The Market Evolution and Sales Takeoff of Product Innovations.
Rajshree AgarwalBarry L. BayusPublished in: Manag. Sci. (2002)
Keyphrases
- market share
- customer base
- market conditions
- dynamic pricing
- profit maximizing
- consumer products
- market demand
- competitive market
- potential customers
- life cycle
- customer support
- small and medium sized
- product life cycle
- manufacturing companies
- pricing strategies
- customer demand
- decision making
- information goods
- customer preferences
- competitive environment
- business transactions
- product design
- case study