Effects of ICT Service Innovation and Complementary Strategies on Brand Equity and Customer Loyalty in a Consumer Technology Market.
Xin XuJames Y. L. ThongViswanath VenkateshPublished in: Inf. Syst. Res. (2014)
Keyphrases
- network effects
- pricing strategies
- case study
- technological innovation
- service quality
- market share
- competitive market
- customer loyalty
- customer satisfaction
- information and communication technologies
- technology adoption
- stock market
- knowledge management
- cost effective
- technology acceptance
- electronic markets
- marketing strategies
- search engine
- electronic commerce
- online stores
- web services
- service oriented
- online shopping
- online auctions
- data analysis
- information systems