Click Through Rate Prediction for Contextual Advertisment Using Linear Regression.

Muhammad Junaid Effendi Syed Abbas Ali

Published in: CoRR (2017)

Keyphrases

linear regression
linear regression model
least squares
regression methods
regression problems
nonlinear regression
linear predictors
locally weighted
regression method
ridge regression
click through rate
regression model
sponsored search
contextual information
prediction error
search engine
square loss