Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model.
Karen XieYoung Jin LeePublished in: J. Manag. Inf. Syst. (2015)
Keyphrases
- social media
- decision making
- social networks
- high level
- formal model
- probability distribution
- statistical model
- theoretical framework
- prior knowledge
- probabilistic model
- big data
- mathematical model
- computational model
- management system
- decision model
- parameter estimation
- decision support system
- supply chain
- data mining
- objective function
- learning algorithm