Trade-off between virality and mass media influence in the topological evolution of online social networks.
Kaj-Kolja KleinebergMarián BoguñáPublished in: CoRR (2014)
Keyphrases
- online social networks
- trade off
- viral marketing
- preferential attachment
- community formation
- network dynamics
- social networks
- social relationships
- cohesive subgroups
- network structure
- social media
- social networking
- social ties
- influence propagation
- social relations
- influence maximization
- network properties
- topological properties
- online social networking
- information diffusion
- power law distribution
- social graph
- social influence
- social graphs
- social networking sites
- social context
- complex networks
- online social media
- malicious activities
- social network analysis