Role of social currency in customer experience and co-creation intention in online travel agencies: Moderation of attitude and subjective norms.
Anurag SinghNripendra P. RanaSatyanarayana ParayitamPublished in: Int. J. Inf. Manag. Data Insights (2022)
Keyphrases
- behavioral intention
- online environment
- attitudes toward
- perceived usefulness
- social interaction
- privacy concerns
- social awareness
- online learning
- social norms
- online communities
- travel planning
- social support
- social networks
- virtual communities
- information sharing
- technology adoption
- social dynamics
- multi agent systems
- personality traits
- instant messaging
- communication tools
- factors that affect
- social influence
- government agencies
- socio cultural
- role playing game
- factors affecting
- social structures
- social media
- cross cultural
- empirically tested
- photo sharing
- electronic commerce
- e government
- computer anxiety