The effects of privacy concerns and personal innovativeness on potential and experienced customers' adoption of location-based services.
Heng XuSumeet GuptaPublished in: Electron. Mark. (2009)
Keyphrases
- location based services
- privacy concerns
- personal information
- information disclosure
- mobile devices
- spatial data
- location information
- privacy preserving
- mobile users
- technology adoption
- road network
- private information
- behavioral intention
- privacy preserving data mining
- location privacy
- privacy policies
- data privacy
- information security
- social networking
- distributed data
- uncertain data
- perceived usefulness
- third party
- service providers