Ads Keyword Rewriting Using Search Engine Results.
Javad AzimiAdnan AlamRuofei ZhangPublished in: WWW (Companion Volume) (2015)
Keyphrases
- keywords
- contextual advertising
- search engine
- keyword extraction
- search advertising
- visual features
- keyword search
- click through rate
- rewriting rules
- rewrite rules
- queries using views
- short text
- query rewriting
- online advertising
- display advertising
- conjunctive queries
- targeted advertising
- sponsored search
- regular path queries
- web pages
- machine learning
- termination analysis
- computational advertising
- neural network