The Web Site and Brand Trust as Antecedents of Online Loyalty: Results from Four Countries.

Horst Treiblmaier Larry Neale Sandy Chong

Published in: Int. J. Online Mark. (2011)

Keyphrases

website
website design
purchase intention
online shopping
potential customers
online learning
real time
trust model
web server
online resources
web pages
service quality
customer satisfaction
web usage
web traffic
customer loyalty
consumer trust
online marketing
web users
social networks