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Adaptive Risk-Aware Bidding with Budget Constraint in Display Advertising.

Zhimeng JiangKaixiong ZhouMi ZhangRui ChenXia HuSoo-Hyun Choi
Published in: CoRR (2022)
Keyphrases
  • budget constraints
  • display advertising
  • opportunity cost
  • quasi linear
  • online advertising
  • bidding strategies
  • capacity allocation
  • advertising campaigns