External Data Selection for Data Mining in Direct Marketing.
Dirk ArndtWendy GerstenPublished in: IQ (2001)
Keyphrases
- direct marketing
- data mining
- external data
- data warehouse
- data mining applications
- marketing strategies
- data modeling
- database marketing
- database technology
- data processing
- data mining techniques
- data mining methods
- association rules
- metadata
- data warehousing
- knowledge discovery
- data sets
- data analysis
- data mining algorithms
- data integration
- data visualization
- database design
- case study
- machine learning
- databases