The Strategic Value of Cooperative Advertising in the Dual-Channel Competition.

Ruiliang Yan Zhi Pei

Published in: Int. J. Electron. Commer. (2015)

Keyphrases

dual channel
cooperative
online advertising
multi agent
multi agent systems
cooperative learning
databases
strategic planning
knowledge management
cooperating agents
distributed problem solving
case study
database
learning environment
cooperative behavior
neural network
international competition