Optimal Keyword Bids in Search-Based Advertising with Stochastic Advertisement Positions.
Susan CholetteÖzgür ÖzlükMahmut ParlarPublished in: J. Optim. Theory Appl. (2012)
Keyphrases
- search queries
- sponsored search auctions
- keyword search
- exhaustive search
- search algorithm
- search space
- dynamic programming
- relational databases
- mobile advertising
- search strategy
- keywords
- budget constraints
- search efficiency
- keyword queries
- reinforcement learning
- contextual advertising
- optimal control
- search strategies
- monte carlo
- information access
- sponsored search
- stochastic dynamic programming
- electronic commerce