An empirical analysis of online game service satisfaction and loyalty.
Hao-Erl YangChi-Chuan WuKuang-Cheng WangPublished in: Expert Syst. Appl. (2009)
Keyphrases
- online game
- service quality
- customer satisfaction
- service providers
- online gaming
- user satisfaction
- educational games
- online shopping
- virtual communities
- web services
- multi player
- computer games
- quality of service
- competitive advantage
- game based learning
- game playing
- electronic commerce
- customer loyalty
- user interaction
- virtual world
- case study
- potential customers
- information systems