Research on the Management Strategy of Marketing Personnel Loss Risk Based on Big Data Marketing.
Xianhong XuFengyang SunPublished in: SNPD-Winter (2023)
Keyphrases
- big data
- social media
- predictive modeling
- data processing
- decision making
- cloud computing
- data mining
- data management
- data intensive
- customer relationship management
- data analysis
- high volume
- customer support
- databases
- unstructured data
- decision support system
- knowledge discovery
- information retrieval
- database
- data science
- big data analytics