Do customization programs of e-commerce companies lead to better relationship with consumers?
Jihyun LeeYuri LeeYoon-Jung LeePublished in: Electron. Commer. Res. Appl. (2012)
Keyphrases
- internet usage
- electronic commerce
- online retailers
- user interface
- manufacturing companies
- consumer behavior
- product information
- small and medium sized enterprises
- competitive advantage
- competitive environment
- business world
- purchasing behavior
- neural network
- market segments
- small and medium enterprises
- customer base
- business transactions
- business models
- online stores
- computer programs
- answer sets
- information and communication technologies
- website