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Effects of the Presence of Organic Listing in Search Advertising.

Lizhen XuJianqing ChenAndrew B. Whinston
Published in: Inf. Syst. Res. (2012)
Keyphrases
  • search advertising
  • search engine
  • online advertising
  • data mining
  • real world
  • website
  • database management systems
  • sponsored search advertising