The Effect of Gender and Age on the Factors That Influence Healthy Shopping Habits in E-Commerce.

Ifeoma Adaji Kiemute Oyibo Julita Vassileva

Published in: UMAP (2018)

Keyphrases

factors that influence
internet usage
online shopping
technology adoption
electronic commerce
internet commerce
age groups
male and female
electronic markets
online stores
website
mobile commerce
individual differences
negative impact
interaction effects
age related
service quality