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The Effect of Service Guarantees on Online Customers ' Purchase Intention.
Peng Hong
Lei Rong
Wei Jang
Published in:
WHICEB (2014)
Keyphrases
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online stores
purchase intention
online shopping
customer satisfaction
website
electronic commerce
recommendation systems
service providers
service quality
product quality
structural equation modeling
customer service
online services
real time
virtual communities
single server
open source
electronic word of mouth