Keyword Generation for Search Engine Advertising.
Amruta JoshiRajeev MotwaniPublished in: ICDM Workshops (2006)
Keyphrases
- search engine
- keywords
- pay per click
- keyword search
- search queries
- search advertising
- sponsored search
- contextual advertising
- web search engines
- information retrieval
- web search
- web pages
- sponsored search auctions
- click through rate
- user queries
- sponsored search advertising
- information retrieval systems
- internet search engines
- search result
- keyword extraction
- search quality
- information discovery
- generation process
- search logs
- database
- web documents
- neural network