Beyond the Credibility of Electronic Word of Mouth: Exploring eWOM Adoption on Social Networking Sites from Affective and Curiosity Perspectives.
Yu-Hui FangPublished in: Int. J. Electron. Commer. (2014)
Keyphrases
- electronic word of mouth
- social networking sites
- positive or negative
- social networking
- online reviews
- attitudes toward
- social networks
- social network sites
- social media
- online social networks
- social interaction
- user generated content
- information systems
- perceived usefulness
- positive and negative
- statistically significant
- knowledge sharing
- collaborative filtering
- decision rules
- sensor networks
- software quality
- data mining