Adversarial Filtering Modeling on Long-term User Behavior Sequences for Click-Through Rate Prediction.

Xiaochen Li Jian Liang Xialong Liu Yu Zhang

Published in: SIGIR (2022)

Keyphrases

user behavior
click through rate
click models
behavioral targeting
online advertising
user interaction
user preferences
search advertising
implicit feedback
user experience
user behavior patterns
search behavior
social networks
language model
click logs
web search
data mining