A Repeatable Collaboration Process for Developing a Road Map for Emerging New Technology Business: Case Mobile Marketing.
Johanna BraggeMariëlle den HengstTuure TuunanenVille VirtanenPublished in: AMCIS (2005)
Keyphrases
- data mining
- business process management
- process management
- telecommunications industry
- mobile devices
- process oriented
- information systems
- crisis management
- decision making
- website
- knowledge management
- collaborative learning
- social media
- mobile phone
- business process
- customer relationship management
- high tech
- sensemaking
- inter organizational
- communication technologies
- mobile users
- social computing
- consumer behavior
- business decisions
- intelligent mobile
- internet enabled
- business processes