Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda.

Albérico Travassos Rosário Joana Carmo Dias

Published in: J. Sens. Actuator Networks (2022)

Keyphrases

target audience
long term
financial services
data mining
high tech
website
short and long term
online marketing
database
machine learning
case study
information technology
social media
success stories
telecommunications industry