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Marketing and Fundraising through Mobile Phones - New Strategies for Non Profit Organizations and Charities.
Elena Bellio
Luca Buccoliero
Giorgio Fiorentini
Published in:
DCNET/ICE-B/OPTICS (2013)
Keyphrases
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error rate
mobile phone
text entry
decision making
marketing strategies
mobile users
mobile devices
mobile learning
information technology
mobile applications
smart phones
mobile phone users
information systems
mobile technologies
mechanism design
cross selling
m learning
cellular phone
supply chain
email
small screen