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Why should I pay for e-books?: An empirical study to investigate Chinese readers' purchase behavioural intention in the mobile era.

Min ZhangMingxing ZhuXiaotong LiuJun Yang
Published in: Electron. Libr. (2017)
Keyphrases
  • data mining
  • mobile commerce
  • mobile phone
  • electronic commerce
  • mobile applications
  • mobile networks
  • neural network
  • mobile learning
  • mobile technologies
  • online shopping