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Why should I pay for e-books?: An empirical study to investigate Chinese readers' purchase behavioural intention in the mobile era.
Min Zhang
Mingxing Zhu
Xiaotong Liu
Jun Yang
Published in:
Electron. Libr. (2017)
Keyphrases
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data mining
mobile commerce
mobile phone
electronic commerce
mobile applications
mobile networks
neural network
mobile learning
mobile technologies
online shopping