A Gameful Organizational Assimilation Process: Insights from World of Warcraft for Gamification Design.
Amon RappPublished in: Proc. ACM Hum. Comput. Interact. (2020)
Keyphrases
- business process
- business goals
- process model
- requirements engineering
- case study
- design process
- information technology
- user experience
- user interface
- decision making
- software architecture
- systems development
- knowledge based systems
- database
- development process
- engineering design
- design decisions
- role playing game
- data mining