An Empirical Examination of the Relation between Bids and Positions of Ads in Sponsored Search.
Tanja StepanchukPublished in: Bled eConference (2008)
Keyphrases
- sponsored search
- sponsored search auctions
- click prediction
- search engine
- online advertising
- budget constraints
- click through rate
- computational advertising
- click models
- search behavior
- sponsored search advertising
- contextual advertising
- user experience
- user clicks
- search algorithm
- search advertising
- search strategies
- user behavior
- display advertising
- information retrieval