Mobile AD(D): Estimating Mobile App Session Times for Better Ads.
John P. RulaByungjin JunFabián E. BustamantePublished in: HotMobile (2015)
Keyphrases
- mobile apps
- mobile applications
- display advertising
- targeted advertising
- m learning
- sponsored search
- mobile devices
- click prediction
- online advertising
- contextual advertising
- business models
- search advertising
- behavioral targeting
- analytic tools
- smart phones
- mobile learning
- coverage includes
- mobile phone
- user experience
- keywords
- learning technologies
- database applications
- context aware
- learning activities
- user interface
- databases