Clicked phrase document expansion for sponsored search ad retrieval.
Dustin HillardChris LeggetterPublished in: SIGIR (2010)
Keyphrases
- sponsored search
- search engine
- click prediction
- user clicks
- web search
- retrieval systems
- information retrieval
- online advertising
- keywords
- click through rate
- web retrieval
- user behavior
- click models
- sponsored search auctions
- query logs
- information retrieval systems
- user experience
- average precision
- retrieval model
- web search engines
- web pages
- image retrieval
- relevance feedback
- search behavior
- user queries
- search result
- query formulation
- test collection
- query expansion
- contextual advertising
- document level
- web searching
- study proposes
- information access
- internet search engines
- keyword search
- query sessions
- document retrieval
- text retrieval